Connected TV

How an Acronym You've Probably Never Heard of Will Change TV Advertising Forever

ACR will kick the addressable revolution into overdrive

In ACR data, brands have the tools they need to execute true measurement and attribution.Getty Images
Headshot of Ashish Chordia
By Ashish Chordia

April 3, 2018

For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.

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Headshot of Ashish Chordia

Ashish Chordia

Ashish Chordia is the co-founder and CEO of TV data company Alphonso Inc.

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