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The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the delicacy with the Champagne of Beers.
FX Networks announced today it signed a game-changing three-year deal that establishes MillerCoors as the official beer purveyor of FX, FXX and FXM. While financials were not disclosed, the terms of the pact give MillerCoors category exclusivity on any program integrations, as well as first-look placement rights on FX programs in development.