Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
In its bounty of unknown pleasures, each new broadcast television season is a lot like Christmas or your eighth birthday. Wrapped in brightly colored paper, festooned with ribbons and bows, each new series is a sort of gift for viewers who have patiently endured a summer of reruns and lackluster reality shows. Trouble is, once you start tearing into the boxes, you find that about half of them contain clothes (ugh). The toys-to-turtlenecks ratio is unfavorable indeed.