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NEW YORK At the ESPN upfront presentation, Ed Erhardt, president of customer marketing and sales, emphasized the network’s effort to diversify its fan base in order to deliver sought-after demographics to advertisers.
Expanded programming focuses on the Hispanic and youth markets — and ESPN.com will introduce content for fans of extreme sports and a light-hearted take on the foibles and highlights of the day’s games.
ESPN beginning Aug. 11 will premiere a new live nine-hour block of SportsCenter, its flagship news, highlights and information program, which will be televised from 6 a.m.
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