Convergent TV

ESPN Broadens Its Appeal

Headshot of John Consoli
Headshot of Shahnaz Mahmud
By John Consoli & Shahnaz Mahmud

May 14, 2008

NEW YORK At the ESPN upfront presentation, Ed Erhardt, president of customer marketing and sales, emphasized the network’s effort to diversify its fan base in order to deliver sought-after demographics to advertisers.

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Headshot of John Consoli

John Consoli

Headshot of Shahnaz Mahmud

Shahnaz Mahmud

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