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NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes.
Featuring a roster of more than a dozen former swimmers, football players and power forwards, the “We Played” spot tipped off on March 3 during CBS' and ESPN’s college basketball coverage.
An extension of the year-old “The Enterprise Way” campaign, the new spot underscores the strong ties that bind the car rental company and the collegiate talent pool.