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With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media opportunities that surround major live events such as this one.
Part of the appeal is that most viewers watch these events on live television—instead of recording them on DVR boxes for later viewing—so they are more likely to actually see the commercials, rather than skip over them. And viewers of this type of event programming are usually engaged in talking about both the show—and the commercials—on Twitter and Facebook, reported The New York Times.