Leave it to Charlie Ergen's DISH Network to figure out a way to hop right over network TV's refusal to air ads for the Hopper.
This Sunday, viewers will see the Hopper logo emblazoned on a car running in Fox's Daytona 500 broadcast. Through an exclusive sponsorship, the Hopper logo will be appearing on Leavine Family Racing's No. 95 Ford Fusion driven by Scott Speed. No other advertising will appear on the car.
All four broadcast networks have been up in arms over DISH's Hopper, which lets viewers play back prime-time programming without any ads.