Arbitron to Reissue N.Y. PPM

Arbitron may have handed its critics another argument for why the portable people meter service is not ready for prime time. On Tuesday (May 26), the radio ratings company told its subscribers that the last four months of monthly ratings based on the PPM service would need to be reissued.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in