Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category

Future ad spend hinges on court decision

Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable Care Act. Currently, health insurers mostly advertise directly to businesses, which can choose to buy policies for their employees. "However," wrote Wieser in a report on the subject, "if the exchanges contemplated by the act take widespread effect, the primary marketing goal for healthcare insurers would likely focus on consumers."