Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
Despite the lift from time-shifted viewing, network television appears to be on the ropes, losing nearly 10 percent of its demo deliveries in the second quarter of 2012.
Broadcasters have suffered a second straight quarter of significant prime-time ratings declines, according to Nielsen C3 ratings data, which blend live viewership of a program’s commercial load with three days of time-shifted deliveries.
“There is no way to sugarcoat this: Broadcast took a beating in Q2,” Nomura Equity Research analyst Michael Nathanson wrote Monday in a note to investors.