Analyst: Broadcast Took a Pounding in Q2

DVR playback not enough to offset ratings declines

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Despite the lift from time-shifted viewing, network television appears to be on the ropes, losing nearly 10 percent of its demo deliveries in the second quarter of 2012. 

Broadcasters have suffered a second straight quarter of significant prime-time ratings declines, according to Nielsen C3 ratings data, which blend live viewership of a program’s commercial load with three days of time-shifted deliveries. 

“There is no way to sugarcoat this: Broadcast took a beating in Q2,” Nomura Equity Research analyst Michael Nathanson wrote Monday in a note to investors.

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