Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell.
Duracell was one of the early adopters of Amazon’s latest interactive formats, using Prime Video ads’ shoppable carousel to showcase its products to viewers.
For instance, in one 30-second spot, a woman is shown carrying a box full of batteries while battery products are displayed in a carousel below her on screen. From there, viewers can add products to their Amazon carts to purchase without leaving the screen.
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