A+E Finishes Upfront Sales With Volume Up 12-13%

Cable group sees high returns on Duck's unlimited ratings

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It was a good year for ducks.

The A+E Networks group saw plenty to quack about even without its signature nonfiction programming. Strong ratings for scripted miniseries and events like Vikings, The Bible, and Bates Motel have kept regular advertisers happy. But Duck Dynasty remains the company's crown jewel, leading growth across the board for the company. Overall, dollar volume was up between 12 percent and 13 percent for the upfront.

"We had a lot of advertisers who had interest in sponsorships and integrations," said A+E president of ad sales Mel Berning of what has come to be his flagship show.

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