Toby Daniels Opinion Contributor @tobydToby Daniels is CEO of Crowdcentric and the founder of Social Media Week. Toby has been working at the intersection of technology, media and marketing for more than two decades. Voice Having Influence as a Brand Comes With a Level of Responsibility Telling your story in the right way helps leverage that properly. Voice How Brands Are Taking Control of Their Narratives and Reinventing Storytelling They decide when, how and where their consumers will view their content. Voice The Pros and Cons of Picking an Influencer to Represent Your Brand It needs to be a careful selection process. Voice How Overenthusiasm for Tech Led to an Era of Oversharing and Data Scandals This started a decade before Cambridge Analytica.