Toby Daniels

Toby Daniels

Opinion Contributor
Toby Daniels is CEO of Crowdcentric and the founder of Social Media Week. Toby has been working at the intersection of technology, media and marketing for more than two decades.

Having Influence as a Brand Comes With a Level of Responsibility

Telling your story in the right way helps leverage that properly.

How Brands Are Taking Control of Their Narratives and Reinventing Storytelling

They decide when, how and where their consumers will view their content.

The Pros and Cons of Picking an Influencer to Represent Your Brand

It needs to be a careful selection process.

How Overenthusiasm for Tech Led to an Era of Oversharing and Data Scandals

This started a decade before Cambridge Analytica.