The Pros and Cons of Picking an Influencer to Represent Your Brand
It needs to be a careful selection process


Digital media has birthed the era of the direct-to-consumer celebrity. In the same way that disruptor brands like Casper, Away and Glossier have subverted the traditional retail model to go consumer-direct, personalities have taken the same path by bypassing media companies to reach their audience through the platforms themselves.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.