Having Influence as a Brand Comes With a Level of Responsibility
Telling your story in the right way helps leverage that properly
The “Nurses Change Lives” campaign focused on those who use Johnson & Johnson's products.
Johnson & Johnson Nursing
Stories are a powerful force. Their alignment of narrative, values and emotion change how we see the world. And while it may seem hyperbolic, I’d argue that marketers have a responsibility to ensure our stories are a vehicle for the change we want to see in the world.
