Ryan Stoner

Ryan Stoner

Opinion Contributor
Ryan Stoner is group strategy director at Phenomenon and has a passion for helping brands tell great stories that inspire action. Phenomenon, recently named Small Agency of the Year, is focused on driving business transformation and establishing cultural currency for the likes of Warner Bros, Intuit, P&G, Neustar and PepsiCo.

What Marketers Can Learn From the Film Industry About Connecting With Their Audience

Consumers’ interests—not their wallets—need to be targeted.