How to Use Brand Marketing to Improve Performance Marketing Campaigns

Blending advertising strategies is the key to growth

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Brands can no longer afford to focus only on either brand marketing and performance marketing if they want to survive. Consumers are no longer willing to have a strictly transactional relationship with brands. They want a deeper connection with brands before they buy, especially in the age of digital marketing with consumers being bombarded with a constant barrage of performance marketing. You need both brand marketing and performance marketing to build trust and activate consumers to buy.

If your brand relies too heavily on performance marketing, you might see a jump in sales today but it won’t build long-term relationships with your customers.



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