Marissa Fabris
A List Professional Speaks: Alan Zamchick
Target Marketing took some time to chat with Alan Zamchick, vice preisdent of list management for Media Horizons Management about how he entered the list business, who his mentors were, [...]
Growing Leads
A "one size fits all" approach certainly has its place, such as with hats, gloves and the like. But when it comes to marketing lawn care services, that method won't [...]
A Test That Captured the Changing Times
For nearly a decade, Freedom from Hunger's acquisitions control has been the steadfast "Loan Approved" package. The modest #10 mailing communicates the organization's focus on providing small loans to help [...]
Room for Growth
When New York's New Museum opened the doors to its new facility in December 2007, replacing its small museum with limited membership, the doors of opportunity opened wide for a [...]
Anatomy of a Control: A Vision for Growth
When Lighthouse International abandoned its labels acquisitions control package in 2006 in an effort to bring in higher-dollar donors, it turned to a proven renewal package and adapted that to [...]
Cash It or Leave It
Mention anything related to money on your carrier envelope and you're sure to capture the attention of more than a few prospects. No doubt, "free" money is invaluable both in [...]
Signed, Affixed, Sealed and Delivered
Adapting a message for multiple audiences isn't always practical-or possible. And when it comes to messaging to different international markets, language and cultural nuances can pose unique challenges for an [...]
Renewing the New
"Connect. Inspire. Empower." When Orthodox Union's National Conference of Synagogue Youth boldly delivered this message to 50,000 alumni and past supporters on the carrier envelope of a late summer membership [...]
Celebrating the New
Who doesn’t like a good reason to celebrate? Be it birthday or anniversary, graduation or retirement, special occasions have a way of making people feel joyous. Such events can even [...]
Special Report on Multicultural Marketing:ARA Media Solution’s Arlene Rosen on Insert Media for Niche Markets
Direct marketers interested in finding out if their products and services might appeal specifically to different multicultural audiences should consider insert media options. Although some firms drive all their direct [...]