Originally from Argentina, Laura Visco helps steer the creative department at 72andSunny Amsterdam. She believes advertising can be an agent for social change, shaping people’s perceptions and culture, especially when creativity challenges the status quo, and has worked ever since to make sure she delivers on this. In 2018, she was named to Adweek’s Creative 100. Laura launched Invisible Creatives, an initiative aiming to get more female creatives in the industry by giving them more exposure to agencies and recruiters.
Ad Festivals Still Have a Long Way to Go to Achieve Equality
Inclusivity and diversity are still just buzzwords.
How Advertising During the Women’s World Cup Helps Embolden a New Generation of Female Athletes
It’s a sponsorship toward a much-needed change in sports.
To Uplift Female Creatives, We Need to Actually Discuss Their Creativity
Less emphasis should be put on their gender.