Portrait of Laura Visco

Laura Visco

Originally from Argentina, Laura Visco helps steer the creative department at 72andSunny Amsterdam. She believes advertising can be an agent for social change, shaping people’s perceptions and culture, especially when creativity challenges the status quo, and has worked ever since to make sure she delivers on this. In 2018, she was named to Adweek’s Creative 100. Laura launched Invisible Creatives, an initiative aiming to get more female creatives in the industry by giving them more exposure to agencies and recruiters.

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Ad Festivals Still Have a Long Way to Go to Achieve Equality


Inclusivity and diversity are still just buzzwords.

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To Uplift Female Creatives, We Need to Actually Discuss Their Creativity


Less emphasis should be put on their gender.