How Advertising During the Women's World Cup Helps Embolden a New Generation of Female Athletes

It’s a sponsorship toward a much-needed change in sports

Have you ever imagined a beer brand sponsoring the FIFA Women’s World Cup? Well, wake up: It’s 2019, and it’s happening in your ad break.

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This story first appeared in the July 8, 2019, issue of Adweek magazine. Click here to subscribe.