To Uplift Female Creatives, We Need to Actually Discuss Their Creativity

And put less emphasis on their gender

A fist is raised in the air; on top of the fist cheer a handful of women
Women in creativity need to be valued more for their skills rather than the gap they fill for agencies trying to diversify. Getty Images

“It’s a Tide ad.”
“We’re the superhumans.”
“Exclusive the rainbow.”

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@esplendidalaura Laura Visco helps steer the creative department at 72andSunny Amsterdam and is the creator of Invisible Creatives.