Keith Richey Opinion Contributor Keith Richey is senior director of marketing for LinkedIn Marketing and Sales Solutions. In his role, Keith leads a team that looks after regional marketing, demand generation and marketing communications. Prior to LinkedIn, Keith worked in advertising at Ogilvy & Mather and Young & Rubicam. Voice Deadspin’s Demise Shows How Vital Community Is to a Brand Deadspin was known for a style of creative freedom that attracted young readers until suddenly it didn’t stand for much at all. Voice What Marketers Can Learn From the Fyre Festival Fiasco A clear case for values and organizational alignment.