Deadspin’s Demise Shows How Vital Community Is to a Brand

Losing sight of that cost them everything

person holding up a deadspin sticker
G/O Media neglected to acknowledge the active community Deadspin already had in place. Getty Images

Folks have been piling on G/O Media for its “stick to sports” mandate to Deadspin, the creative sports publication with a cult following. That mandate saw its editorial staff leave in a revolt. Days later, an executive resigned.

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Keith Richey is senior director of marketing for LinkedIn Marketing and Sales Solutions.