What Marketers Can Learn From the Fyre Festival Fiasco

A clear case for values and organizational alignment

two pictures side by side; on the left a couple is at what they thought was Fyre Fest; on the right is a screen shot of a tweet showing the food at Fyre festival
A capable marketing team likely would have seen quite a number of red flags with Fyre Festival in its early stages. Netflix

It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and Hulu documentaries about the 2017 Fyre Festival were released in January, a big debate has surfaced about the merit of influencer marketing.

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Keith Richey is senior director of marketing for LinkedIn Marketing and Sales Solutions.