Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and Hulu documentaries about the 2017 Fyre Festival were released in January, a big debate has surfaced about the merit of influencer marketing.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in