What Marketers Can Learn From the Fyre Festival Fiasco

A clear case for values and organizational alignment

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It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and Hulu documentaries about the 2017 Fyre Festival were released in January, a big debate has surfaced about the merit of influencer marketing.

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