What Marketers Can Learn From the Fyre Festival Fiasco
A clear case for values and organizational alignment
A capable marketing team likely would have seen quite a number of red flags with Fyre Festival in its early stages.
Netflix
It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and Hulu documentaries about the 2017 Fyre Festival were released in January, a big debate has surfaced about the merit of influencer marketing.
