James Jorner
How Should Businesses Cope With Social Media Churn?
Performance Marketing
Opinion: Concentrate on what matters: your audience.
Forget Retargeting: Here Are 3 Ways to Reclaim Lost Customers on Social Media
Performance Marketing
Opinion: Take an active role in finding out why they left.
3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and Beyond
Performance Marketing
Opinion: Marketers must set clear objectives to guide their efforts.
Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?
Performance Marketing
Opinion: Your audience is watching TV while browsing, but it is more likely to believe the guy on TV.
How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing
Performance Marketing
Opinion: People use their mobile devices a little more than usual.
4 Industries That Will Dominate Social Media in 2018
Performance Marketing
Opinion: All it takes is the right mix of attention, commitment and effort.
Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges
Performance Marketing
Opinion: Influencers might become irrelevant, or at least not as effective.
How Businesses Should Approach Social Media During Times of Disaster
Performance Marketing
Opinion: Not everyone is looking to be consoled by a random brand.
How Augmented Reality Is Creating a New Target Market on Social Media
Performance Marketing
Opinion: AR works effectively in that it blurs the line between an imagined world and the reality.
Why More Businesses Are Turning to Subscription-Based Offerings
Performance Marketing
Opinion: Businesses are quickly adopting the subscription-based model. And it’s easy to see why: It delivers.