3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and Beyond

Opinion: Marketers must set clear objectives to guide their efforts

The success of any event will depend on many factors, and some are more important than others.

Some events will require big budgets but will succeed without specialized technology (e.g., face-to-face seminars vs. webinars). Others will succeed with the help of technology (e.g., webinars) but without big budgets. However, hardly any will succeed without adequate promotion.

If you have an event coming up—be it a seminar, trade show, conference, product launch, webinar or live event—you’ve probably researched how social media can help you promote it by creating a buzz and registering as many attendees as you can accommodate.

Alex Jasin, founder and CEO of Metapress, an online publication that provides resources for entrepreneurs from industry experts, says social media should be top of your list whenever you need to get a word out to a targeted demographic.




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