How Businesses Should Approach Social Media During Times of Disaster

Opinion: Not everyone is looking to be consoled by a random brand

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In the past few months, we have witnessed a series of devastating tragedies unfold in the U.S. From Hurricane Harvey in Texas to Hurricane Irma in south Florida to Hurricane Maria in Puerto Rico to the mass shooting in Las Vegas, it’s been one disaster after another. And in the wake of a tragedy, people want reassurance that their loved ones are safe.

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