Christopher Lester
Want More Clicks? 3 Brain Science Hacks That Boost Conversions
Brain science can make an impact at several points in the marketing funnel — but it's a huge asset when optimizing a call to action (CTA). By leveraging what we [...]
3 Ways Publishers Can Use Email Marketing to Drive Traffic
Media
It is no surprise that email has become a favorite marketing tool among publishers. A strategic email marketing program is one of the most effective, low-cost ways to grow your [...]
3 Ways to Retain Email-fatigued Subscribers
If you're like me, you meet the start of each new year with some mixed feelings. True, the turn of the calendar brings new opportunities and 12 months'-worth of untapped [...]
Don’t Just Ho-Ho-Hope Your Emails Get Opened: 3 Tips for Click-Worthy Communications This Holiday Season
This time of year, everything is at a premium—especially time. This presents a major challenge to marketers: How do you create a click-worthy message that gets opened during these critical [...]
Automation Demystified: 5 Steps to Streamline Your Process
Launching an email automation solution takes some work. But it doesn't need to be complicated—and you probably already understand the process and its benefits better than you know. After all, [...]
Email Marketing: 5 Ways to Grow Your List
Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in [...]
8 Uses of Preheader Text to Improve Email Open Rates (Plus 1 Technique to Avoid)
Bad news, friends. Your subscribers spend less than three to four seconds deciding whether or not to open your email. And because at least 75 percent of folks first read [...]