Portrait of Brian Freeman

Brian Freeman

Brian Freeman is CEO and founder of Heartbeat.

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Will TikTok’s New Ownership Influence Brand Relationships?

Voice

Will TikTok going under new ownership influence brand relationships with influencers or the algorithm itself?

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The Secret to Successful TikTok Marketing Campaigns

Marketing Innovation

TikTok’s growth is undeniable, and brands are clamoring to make it part of their social media campaign strategies. The only problem? TikTok isn’t the same as other social media platforms; [...]