The Secret to Successful TikTok Marketing Campaigns

Few marketing channels get more attention these days than TikTok — and for good reason. Between January and March, the app was downloaded 315 million times, bringing the total to more than 2 billion downloads. Unique visitors have also been on the climb, nearly doubling in a matter of six months. And those visitors aren’t just quickly logging on and then off; they’re spending an average of 30 minutes a day on the platform.

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Brian Freeman is CEO and founder of Heartbeat.