Bill Baird
From the E-mail Campaign Archive: E-Newsletters the Leading Category in September
The category "newsletters-general" was the most popular type of e-mail sent last September, according to an analysis of more than 7,000 mailings sent from almost 1,000 companies in the E-mail [...]
How to Build a Web 2.0 Community: The Secrets to Success
A thriving online community will provide you with significant increases in Web site traffic from your most passionate information-seekers, because once a user has posted content, they wants to see [...]
“The Four Components of Every Offer”
By Bill Baird Offers that require a promise to pay are called "hard" offers. "Soft" offers, on the other hand, don't require such a promise. Because they reduce the commitment [...]
Price-The First Component of Every Offer
By Bill Baird Savvy marketers know there's tremendous leverage in the offer used to promote product. During the next four editions of this column, I'll give tips and ideas about [...]