Kevin Downey

Phoenix in the Spotlight

NEW YORK Some say Phoenix is a conflicted metropolis: It embraces its burgeoning Latino population but also holds it at arm’s length.On the positive side, advertisers are taking notice and […]

Hispanic Market Profile—San Francisco Bay Area

NEW YORK A large and growing Hispanic population sometimes is not enough for a media market to attract suitable attention from advertisers. Such is the case with San Francisco-Oakland-San Jose, […]

Market Profile: Dallas-Ft. Worth

NEW YORK As with other markets in the midst of a Hispanic population boom, Dallas-Ft. Worth has seen its established media outlets challenged by new competitors, each chasing after the […]

Media All-Star: Monica Lozano

NEW YORK Tinkering with a family business that’s been thriving for eight decades is fraught with potential disasters. But Monica Lozano, publisher and CEO of Los Angeles’ La Opinión since […]

MyM Market Profile: Chicago

CHICAGO It sometimes takes the ad community a few years to catch up with population trends. Such is the case in Chicago, where the Hispanic population has been exploding but […]

Post Hispanic Upfronts, DVR Ratings Will Wait

NEW YORK This year’s upfront is the most complicated in television history, but the general market and Hispanic market are taking decidedly different approaches to incorporating new ratings from Nielsen […]