Hispanic Market Profile—San Francisco Bay Area

NEW YORK A large and growing Hispanic population sometimes is not enough for a media market to attract suitable attention from advertisers. Such is the case with San Francisco-Oakland-San Jose, a market far better known for its Asian community than the nearly 1.5 million Latinos who call it home. Media buyers and sellers say Hispanic-targeted media have kept up with population growth but advertisers have not.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in