MyM Market Profile: Chicago

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO It sometimes takes the ad community a few years to catch up with population trends. Such is the case in Chicago, where the Hispanic population has been exploding but where the number of targeted media outlets and advertising revenue lag behind markets of comparable size, notably Miami.

That’s somewhat understandable for a market that is hardly a border town. But hundreds of thousands of Mexicans have been flooding into Westside and Southside neighborhoods and increasingly the suburbs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in