Market Profile: Dallas-Ft. Worth

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NEW YORK As with other markets in the midst of a Hispanic population boom, Dallas-Ft. Worth has seen its established media outlets challenged by new competitors, each chasing after the young Mexicans pouring into the area.

The growth of the Latino population has been dramatic. About 1.2 million Hispanics were in the DMA in 2000, more than twice the figure from 10 years earlier and a fourfold jump from 1980, according to census data analyzed by SRC.

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