Karl Greenberg


Turtle Wax Aims to ‘Wow’ Younger Demo

NEW YORK Turtle Wax said it would break an advertising campaign this month, its biggest in seven years, touting three product lines to a younger demographic.The campaign will first roll […]

Lyons Takes Charge of Ford’s Marketing

DETROIT Ford Motor Co. said Tuesday that Earl Hesterberg, vp of marketing, sales and service for the company’s North American operations, is leaving the company. Hesterberg, who has been with […]

VW Drives Urban Guerrilla Effort

NEW YORK Volkswagen, as part of its “All grown up. Sort of” support theme for its new Jetta, is promoting the car via an urban guerrilla effort. The initiative, via […]

Chevy, Country Music Coming to New York

NEW YORK Chevrolet said it would sponsor the Country Music Association’s CMA Awards here this November. Chevy will use its 13-year old relationship with CMA to boost its grass-roots marketing […]

Executive Moves at GM

NEW YORK General Motors CEO Rick Wagoner, in an effort to stem bad news and boost Wall Street confidence, will take over North American marketing responsibilities hitherto handled by vice […]

Toyota Aims At Youth Subculture

The out-there artist imaginings of the past two years are gone. For 2005, it’s pimp your ride big time for Toyota youth car line Scion, which launches a new brand […]

Gas Prices Spark Ads That Stress Efficiency

Gas prices reached an all-time high last week, while large and midsize SUV sales have tumbled for a year—all good news for Japanese automakers, which enjoy a perceived and real […]

Toyota, Lexus Shuffle Executive Lineups

NEW YORK A management shift is underway at Toyota Motor Sales, the automaker confirmed. Don Esmond, senior vice president and general manager, has been named svp of automotive operations, in […]

Adweek Magazines

The U.S. auto market is starting to resemble Canada’s Outer Banks, where fishermen are dropping bigger nets to catch fewer fish. Auto sales have hit record levels, but they are […]

Mini’s Martin Moves to VW

NEW YORK Kerri Martin, former marketing communications manager at BMW’s Mini division, has left to become director of market development at Volkswagen of America, a new post.Martin, a veteran of […]