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NEW YORK Chevrolet is introducing another installment of its year-old “American Revolution” brand campaign, with a new spot for its Silverado truck line from Campbell-Ewald.
Gone is “Like a Rock,” the Bob Seger jingle that covered Chevy trucks for several years. In its place is the “American Revolution” brand-umbrella tagline launched in 2004 to support a series of new cars.
The new campaign, from the Warren, Mich., Interpublic Group agency, launches today with a 60-second TV spot on the Major League Baseball playoffs.
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