Karl Greenberg


Mitsubishi Fuels Ad Fire

NEW YORK Mitsubishi Motors North America is launching a one-month customer incentive that offers a twist on what it calls “liquid assets.” The program, with the theme “Gas comes standard,” […]

VW Seeks to Drive New Beetle Sales

NEW YORK Volkswagen will break a humorous campaign this week for the 2006 New Beetle in an effort to reverse declining sales for the vehicle. Creative is from Havas’ Arnold […]

Jeep First To Use DirecTV Service

Chrysler’s Jeep division will try something new this fall when it launches the Jeep Commander SUV in October. Besides advertising on network TV, Internet and other traditional media, Jeep will […]

Grey Gives Tire Maker Humorous Push

NEW YORK Bridgestone Firestone North American Tire will run a monthlong promotional blitz starting in mid-September to promote its Dueler tires. The effort, via Grey Worldwide, New York, features an […]

GM Makes Product ‘Promises’

NEW YORK Having nearly emptied dealer showrooms of 2005 vehicles with its “Employee Discount for Everyone” promotion, slated to end in September, General Motors has launched a new corporate campaign […]

Mazda Cross-Promotes Miata With NBC

NEW YORK As Mazda gears up for the September launch of its iconic Miata, now called MX-5, the market for under-$30,000 sports cars is heating up, thanks largely to the […]

DDB Puts Subaru Tribeca SUV on Air

NEW YORK Subaru is breaking a network and cable TV push for its first SUV, the B9 Tribeca. The spot, set to Kansas’ classic-rock staple “Dust in the Wind,” has […]

GM, Modernista! Hype Hummer Sequel

NEW YORK In an attempt to crack its urban target audience, which is said to be more immune to advertising than the general population, Hummer will paint murals and run […]

Off-Road ‘Sport Tourer’ Hits City Streets

NEW YORK Land Rover is heading for the urban frontier in promoting the Range Rover Sport, a new 300-plus horsepower vehicle built on a sport-wagon platform.The campaign for the vehicle, […]

BMW Gives Younger Crowd A Thrill Ride

With Infiniti closing in the rear-view mirror and Acura nosing into the lead, Publicis Groupe’s Fallon this week is mounting what BMW calls its largest ad campaign ever, for the […]