Douglas Quenqua

Diageo ‘Reserve Portfolio’ Goes to KB+P

NEW YORK Diageo has awarded creative duties on its estimated $15 million “reserve brand portfolio” account to Kirshenbaum Bond + Partners following a review, the client has confirmed. The MDC […]

Wal-Mart’s Blog Outreach Backfires

Revelations last week that a handful of bloggers had posted, sans attribution, pro-Wal-Mart opinions directly from one of the retailer’s PR firms throws a spotlight on the struggles of marketers […]