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NEW YORK Kraft has awarded North American creative duties on its estimated $70 million cracker business to Euro RSCG here following a review, the client has confirmed.
The brands awarded to the Havas agency are Ritz, Toasted Chips and Triscuits. A new campaign is expected in the fall.
Other contenders for the business were Interpublic Group’s DraftFCB and WPP Group’s Ogilvy & Mather, both in New York, according to sources.
Media duties, handled by Publicis Groupe’s MediaVest in Chicago, were not in play.
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