Anna Bager

Anna Bager

Opinion Contributor
Anna Bager is the executive vice president of industry initiatives at IAB.

Focus Shifts to Digital Video at the NewFronts

Building stronger relationships with audiences is paramount.

How to Thrive in Our Current Transforming Direct Brand Economy

Direct-to-consumer companies are leading the revolution.

When It Comes to Digital Video, Protecting Brand Safety Is Key

Digital video innovation was at the center of this year's NewFronts.

How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier

The technology industry has started rolling out new devices and touchpoints that are changing the meaning of mobile itself.

8 Predictions for Digital Video in 2017

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible.