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Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

Experts question the sustainability of fast fashion

zara and forever 21 signage, amazon prime boxes
Consumer awareness around the effects of fast fashion is growing, but will that lead to real change?Getty Images
By Diana Pearl

December 27, 2019

The 2010s may well be remembered as the decade that fashion became fast, when retailers quickly flipped styles from the catwalk to the clothing rack.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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