Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round.
ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy’s links to share products with their followers, and earn commission when they purchase trough those links.
Its technology automates the process of sending free products to creators in exchange for content. Advertisers can also track sales from creator campaigns through ShopMy, bringing key visibility into a channel where measurement is still a challenge.
“By combining the authenticity of creator content with the precision of performance marketing,
we’re empowering brands to transform creator partnerships into a scalable performance
engine,” said Harry Rein, ShopMy’s co-founder and CEO, in a statement.
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