Despite persistent inflationary pressures, U.S. shoppers spent a record-breaking $44.2 billion online during Cyber Week, the five-day period from Thanksgiving through Cyber Monday, according to ecommerce data tracked by Adobe.
That includes projections for the final hours of Cyber Monday. In total, Cyber Monday’s online sales hit $14.25 billion, representing a 7.1% year-over-year increase, according to Adobe.
Cyber Week was bolstered this year by a surge of AI-driven traffic to retail sites, which increased 805% year-over-year on Black Friday. Shoppers who clicked through to retail sites from an AI service were 38% more likely to buy something when compared with traffic from other sources, according to Adobe’s data.
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