Chase’s Ad Business Drove $12B in Customer Spend Last Year

Here’s how the financial service firm will grow the offering even further in 2025

jpmorganchase-ad-business-2025 — JPMorgan Chase is courting brands for ad dollars.Michael Nagle/Bloomberg via Getty Images

Last year, JPMorgan Chase launched an ad business that allows marketers to target ads using the bank giant’s data.

Dubbed Chase Media Solutions, the ad product lets brands promote Chase Offers, targeted discounts related to Chase customers’ spending habits, that appear on its app and website. Advertisers only pay for such ads if the customer uses the Chase Offers deal to make a purchase.

The infrastructure behind Chase’s ad business stems from the company’s 2022 acquisition of marketing platform Figg.

Since then, Chase has been working to scale its ad platform to compete against other commerce media networks. In 2024, Chase powered 18 billion offers equivalent to $12 billion in customer spend—a 31% year-over-year increase, according to the company.

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Lauren Johnson

Lauren Johnson is Adweek's deputy editor of commerce, where she runs Adweek's retail and influencer marketing coverage. Before joining Adweek in 2024, she was an advertising reporter at Business Insider for six years and previously covered technology for Adweek.

@laurenjohnson| lauren.johnson@adweek.com