Amazon Ads announced three new connected TV ad formats today ahead of its 2025 upfront presentation.
The new formats include contextually relevant pause ads, shoppable ads for products on Amazon, and shoppable ads for products off Amazon.
The formats will run on Prime Video’s ad-supported content, which reaches 130 million viewers each month, according to Amazon. On average, 88% of those viewers have also shopped on Amazon, the company said.
“Our ad formats are proven to drive measurable action on and off Amazon,” Alan Moss, vice president of global ads sales for Amazon Ads, said in a statement.
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