Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine.
Steve Battista, CMO of Cirkul, said the concept of the ad was created by founders Andy Gay and Garrett Waggoner.
“It seemed like it’s the right time to go big with it,” Battista said.
The 30-second ad titled “You Got Cirkul,” shows Devine grocery shopping when his wife calls, asking him to pick up Cirkul. Devine realizes that he can’t get it at the grocery store and travels throughout the town to fulfill her request, unintentionally assisting many others in the process.
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