Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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Best Buy and IGN Pair Up Ahead Of Major Game ReleasesThe gaming news outlet will provide reviews, articles, and videos for Best Buy’s website.
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ExclusiveTarget Cautiously Considers Placing Digital Screens for Ads in StoresFor now, brands should reach in-store guests through their phones, a Target ad leader said.
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ExclusiveTarget Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec SaysA leader in Target’s ad business warned marketers they’re prioritizing the wrong measurement.
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Square’s First Standalone Kiosk Features An AI Ordering AssistantBut don’t expect to see any ads on the screens.
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Rethinking Retail Media’s Role in the Marketing MixThis post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be […]
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The New Frontiers of Commerce MediaThis post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House […]
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How Brands Can Build on Holiday Shopping to Inspire Lasting LoyaltyThis post was created in partnership with RoundelHoliday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships.During an […]
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Capturing the Moving Target of Consumer IntentThis post was created in partnership with Uber AdvertisingBrands still trying to follow the linear customer journey and sales funnel path could be left in the dust.During an ADWEEK House […]
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A Good Deal Is Much More Than a Good Price During the HolidaysThis post was created in partnership with FetchKey takeawaysConsumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, convenience, rewards, […]
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A Holiday Playbook for the Year’s Busiest Shopping SeasonThis post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have […]
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