Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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Tech Unicorn Mirakl Gets a Rebrand for the AI AgeThe retail firm is undergoing its first makeover since launching in 2012.
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ExclusivePernod Ricard USA Hires VML as Commerce Agency of RecordThe agency will lead shopper and in-store marketing for Jameson, Absolut, and Kahlúa.
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ExclusiveThe CPG Guys Want to Build a Business Bigger Than PodcastsThe podcasters have acquired executive groups and plan to launch a second show.
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Amazon is Letting Customers Text Its Shopping AssistantAmazon is giving customers the ability to text its AI shopping assistant, and serving up ads along the way.
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American Express Picks Jess Ling as Its Next CMOThe longtime American Express executive will succeed Elizabeth Rutledge on Nov. 30.
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RaceTrac Starts an Ad Business to Leverage Loyalty Base7-Eleven, Wawa, and other chains have also launched media networks in recent years.
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RadioShack Makes a Retro-Centric ComebackThe century-old brand has found a new niche in old-school speakers and radios.
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ExclusiveAmazon Advertisers Can Now Target Shoppers That Buy Elsewhere Via AttainAdvertisers can now target display and video ads to Amazon users who also shop at Walmart, Dollar General, Kroger, Walgreens, Sephora.
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ADWEEK Commerce Advantage: Ecommerce Agencies Are Buying Up TikTok Shop SpecialistsMarketers see a big opportunity to influence Amazon sales on the app.
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ExclusiveShopify Stores Face Suspected AI-Driven AttacksGerman-based software engineer Roman Zipp was buying a mechanical keyboard from a Shopify-powered storefront last month, when he discovered a series of ecommerce cyberattacks.
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