Why AI Is Your Brand’s Rapid Response System
Talk about big data overload. Over the next minute, there will be 204 million emails sent, 31 million Facebook messages exchanged, 21 million mobile interactions and 2.4 million Google searches. [...]
How AI Analytics Are Boosting Campaign Performance Through Real-Time Optimization
Have you ever actually optimized a marketing campaign in real time? Chances are you haven’t. And you’re not alone. Even the most advanced marketers have taken only relatively rudimentary approaches [...]
The Secret to Enhancing Your Next Customer Experience Campaign
What is more powerful: Your first-party customer data or a partner's third-party data? Trick question. What really matters is how valuable both data sets can be when they're combined. Data [...]
The Definitive Guide to Marketing Clouds and How They Work
If you want to make your digital marketing personal, you're going to need a marketing cloud. At the most basic level, a marketing cloud lets you tie together multiple data [...]
7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Between websites, mobile apps, email outreach, social media, loyalty programs and the like, consumer data is flowing into your systems from a growing array of consumer touch points. Integrating this [...]
Sometimes Big Data Is Just Too Darn Big
The promise of a truly integrated, data-driven campaign can seem more like a pipedream than a reality. The problem is that while the modern marketer has troves of actionable customer [...]