Nielsen

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The Performance Marketer’s Guide to Elevating ROI

Only one in four CMOs feels confident in their ability to measure ROI. With advertising and budgets under high scrutiny, there is no room for this type of inefficiency.

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Sometimes Big Data Is Just Too Darn Big

The promise of a truly integrated, data-driven campaign can seem more like a pipedream than a reality. The problem is that while the modern marketer has troves of actionable customer [...]