Don’t Let Brand Equity Suffer While You Focus on Short-Term Results
Marketers have been laser-focused on conversion marketing. While this approach might get needed numbers in the short term, it decreases brand equity and loyalty and can cause major issues for [...]
The Performance Marketer’s Guide to Elevating ROI
Only one in four CMOs feels confident in their ability to measure ROI. With advertising and budgets under high scrutiny, there is no room for this type of inefficiency.
Sometimes Big Data Is Just Too Darn Big
The promise of a truly integrated, data-driven campaign can seem more like a pipedream than a reality. The problem is that while the modern marketer has troves of actionable customer [...]